Long Form content can be promotional, sponsored, paid promotions, movie trailers, behind the scenes, or original programming. Duration can be 3-5 minutes in length and now with IGTV, long form content can be 10 to 60 minutes. We call them "Vertisodes." Trademark Pending.
Clickable ads that expand to a full screen vertical display. These can take advantage of the full real estate of native mobile. Instream ads are linear video ads with various starting points that disrupt other video content to play. Outstream ads do not interrupt video content but are displayed on top of the content. It is now 6 second world and we embrace that challenge.