Ideal for mobile, social and snackable content between 10 and 30 seconds is considered short form, outside of advertising. Twitter, Facebook, Instagram and Snapchat all have vertical video players.
Long Form content can be promotional, sponsored, paid promotions, movie trailers, behind the scenes, or original programming. Duration can be 3-5 minutes in length and now with IGTV, long form content can be 10 to 60 minutes. We call them "Vertisodes." Trademark Pending.
Clickable ads that expand to a full screen vertical display. These can take advantage of the full real estate of native mobile. Instream ads are linear video ads with various starting points that disrupt other video content to play. Outstream ads do not interrupt video content but are displayed on top of the content. It is now 6 second world and we embrace that challenge.
HTML 5 ADS
Interactive ads pop up from a smaller banner revealing a square video in combination with other CTA's and galleries.
For Social Video that appears in your feeds. For Instagram, it could be a square video, but other channels are growing in their acceptance of vertical video.
INTERACTIVE VIDEO ADS
Some ad platforms allow interactive overlays over vertical video. Engagement increases exponentially as there are more clicks than play.
All of our deliveries are HD 1080 x 1920 which means they are compatible with large displays In-Store or in Outdoor media settings.
For native apps, vertical video content makes the most sense to maximize your screen and mobile viewing experience.