New Agency to Build Out Iconic Kid Show’s Digital Ecosystem Through Content Marketing & Brand Partnerships
New York, NY, July 30, 2018 – The all-new Wonderama, which marked its return to television last year following a 30-year absence, has enlisted Vertuoso to serve as the show’s digital marketing content partner, it was announced jointly today by Chuck Armstrong, CEO for Wonderama Entertainment Holdings, LLC and Vertuoso executives and co-founders, Curt Doty and Greg Babiuk. As the show’s digital collaborator, Vertuoso is tasked with further establishing the show’s digital ecosystem through original creative, content marketing and brand partnerships.
With a laser focus on existing and emerging vertical content opportunities, Vertuoso will create, develop, design and execute content marketing that serves as digital brand extensions that spur content distribution and help maximize advertising partnership opportunities. Through a combination of ancillary, reconfigured and originally-produced programming, Vertuoso will build out multiple touchpoints and leverage additional platforms based on its overall strategy of enhancing Wonderama’s digital ecosystem.
Curt Doty, Vertuoso’s CEO and Co-Founder with a proven biography in integrated marketing, multi-channel storytelling, branding, identity, and user experience states, “The original Wonderama was an important part of my upbringing and I’m thrilled that Vertuoso can play a role in bringing the new Wonderama to life in the digital space. The show represents the type of escapist, wholesome fun that today’s marketers are looking to partner with through inventive and powerful creative.”
“Developing content for kids is a dream come true as they play a central role in reshaping today’s media landscape,” adds Greg Babiuk, Vertuoso COO and Co-Founder and an award-winning creative development and media production executive with over 20 years of experience in media. “Our alliance will help further cement Wonderama’s connection to kids in ways that are new, effective and, mostly importantly, socially relevant.”
Wonderama’s Chuck Armstrong adds “The whole Wonderama team is so energized to partner with Vertuoso and elevate our iconic brand through inventive and thoughtful digital distribution strategies. Our mission is and always will be to put the entertainment needs of kids everywhere front and center and, with 26 new installments coming this fall, we now have a significant library to bring this beloved show to kids everywhere thanks to the dedicated team at Vertuoso.”
Wonderama serves as the centerpiece of Wonderama Holdings, LLC, a company designed to entertain and engage kids and families across multiple screens and platforms through original content and branded entertainment. By presenting the series in a variety show format – a rarity in today’s cluttered entertainment landscape – the new Wonderama offers a broad-based entertainment venue that embraces several genres of programming (science, cooking, musical artists, etc.) that kids won’t find anywhere else and that can be seamlessly offered alongside other, new original short-form content on WonderamaTV.com and across social media.
Founded by media executives Greg Babiuk and Curt Doty in 2017, and located in Los Angeles, New York and Santa Fe, New Mexico, Vertuoso works with brands, agencies, studios, networks, and media companies to collaborate on enhancing and optimizing video campaigns to take advantage of the newest behaviors in the consumption of social video.
Vertuoso is one of the first creative and production agencies to focus on vertical storytelling. With a collection of content creators across the country, Vertuoso is already developing shows, which they call “Vertisodes” for various platforms.
The company’s phone is: 310.994.7810. Please see: www.vertuoso.co