Research and Analytics Firm RelishMIX teams up with Content agency Vertuoso to provide integrated service offerings for media and entertainment companies

Research and Analytics Firm RelishMIX teams up with Content agency Vertuoso to provide integrated service offerings for media and entertainment companies

The strategic alliance will allow both companies to track, advise and execute social and content strategies in the nascent vertical storytelling market.

MarcKarzen-HS_SQ.jpg

Vertuoso’s CEO Curt Doty adds, “As we are advising and helping our clientele go vertical, we are finding a lot of disruption and confusion around the opportunity. Now more than ever, media companies need to track and understand the SMU’s (Social Media Universe) of their competition so they can react and plan on how they should re-enter the social market but with vertical content across all the channels now.”

Marc Karzen, chief strategist at RelishMIX states, “As fans are viewing and sharing content across social/mobile devices, entertainment brands are always looking for better ways to optimize their materials and that’s where Vertuoso and RelishMIX intersect. RelishMIX consults and advises on critical issues like how big is your connected audience, how can you grow, how do you compare and drive much more engagement? We can tell you.”

Curt Doty_headshot6 copy.jpg

Now that all the social channels have embraced vertical, first with players, then influencer content and now scripted episodics, the table is set and content strategies are being developed at every studio and network. The pipeline of original scripted “Vertisodes” is coming and will require a whole new focus on metrics. This won’t be your Daddy’s Nielsen ratings.

greg_babiuk_headshot copy.jpg

Vertuoso’s COO Greg Babiuk adds,“With RelishMIX, we will be able to help position our clients through education, data and a solid understanding of the SMU. We have always been data driven, in our launch, in our neuroscience studies and our predictions, which have all come true.”

“US adults will spend 12 hours, 8 minutes per day with media in 2018, 1 minute more than in 2017. Although growth is slow, consumption patterns are shifting. Notably, daily consumption of digital media will overtake traditional media this year, reaching 6 hours, 19 minutes, or 52.1% of media time.” Source: eMarketer

“Two years into Snap’s effort to expand the Snapchat app beyond mere mode of communication to a platform for content as well, a new slate of original series will feature a first wave of scripted projects.” Source: Variety

“The amount of time individuals spend with social networks continues to increase, especially with the proliferation of newer platforms like Instagram and Snapchat. US adults averaged approximately 51 minutes of daily time with social networks in 2017.” Source: eMarketer

Doty adds, “We were hopeful when IGTV launched, but it has been an onslaught of creator content, cats and dogs and not much original scripted. Suddenly Snap, YouTube and Facebook Watch have greenlit and launched a number of scripted originals, thus extending the playing field into an exciting arena of content.”

In this data driven world, it seems like a great fit, as innovation that is born out of user behavior should now be tracked and measured to drive further adoption.

ABOUT RELISHMIX

RelishMIX tracks thousands of TV shows, streaming programs and movies across YouTube, Facebook, Instagram and Twitter, measuring audience engagement, activity and advising studios, networks and producers with our tracking and tactical reports. How can social boost box-office, lift ratings or drive streaming subscriptions? We’ll tell you. Relish is social – the things that you like, follow, click, share and relish. Where activity flows across social networks is your RelishMIX.

 

Contact: Marc Karzen mkarzen@relishmix.com

 

 

ABOUT VERTUOSO

Vertuoso responds to the mobile audience with a robust viewing experience verticalized for maximum impact. Vertuoso produces marketing, promotion and original content repurposed or shot vertically, with graphic and production techniques exclusively designed for mobile viewing. Launched this year by creative and production executives Curt Doty and Greg Babiuk, the agency has tapped into the new category of content of vertical and their expertise has led to contracts with Viacom and many of their channels. Located in LA, NY and Santa Fe, they manage a team of producers, animators and editors who have been busy verticalizing everything from promos, ancillary content, podcasts and TV shows.

 

Contact: Curt Doty curt@vertuoso.co

WONDERAMA JOINS FORCES WITH DIGITAL AGENCY, VERTUOSO

WONDERAMA JOINS FORCES WITH DIGITAL AGENCY, VERTUOSO

New Agency to Build Out Iconic Kid Show’s Digital Ecosystem Through Content Marketing & Brand Partnerships

New York, NY, July 30, 2018 – The all-new Wonderama, which marked its return to television last year following a 30-year absence, has enlisted Vertuoso to serve as the show’s digital marketing content partner, it was announced jointly today by Chuck Armstrong, CEO for Wonderama Entertainment Holdings, LLC and Vertuoso executives and co-founders, Curt Doty and Greg Babiuk. As the show’s digital collaborator, Vertuoso is tasked with further establishing the show’s digital ecosystem through original creative, content marketing and brand partnerships.

With a laser focus on existing and emerging vertical content opportunities, Vertuoso will create, develop, design and execute content marketing that serves as digital brand extensions that spur content distribution and help maximize advertising partnership opportunities. Through a combination of ancillary, reconfigured and originally-produced programming, Vertuoso will build out multiple touchpoints and leverage additional platforms based on its overall strategy of enhancing Wonderama’s digital ecosystem.

Curt Doty, Vertuoso’s CEO and Co-Founder with a proven biography in integrated marketing, multi-channel storytelling, branding, identity, and user experience states, “The original Wonderama was an important part of my upbringing and I’m thrilled that Vertuoso can play a role in bringing the new Wonderama to life in the digital space. The show represents the type of escapist, wholesome fun that today’s marketers are looking to partner with through inventive and powerful creative.”

“Developing content for kids is a dream come true as they play a central role in reshaping today’s media landscape,” adds Greg Babiuk, Vertuoso COO and Co-Founder and an award-winning creative development and media production executive with over 20 years of experience in media. “Our alliance will help further cement Wonderama’s connection to kids in ways that are new, effective and, mostly importantly, socially relevant.”

Wonderama’s Chuck Armstrong adds “The whole Wonderama team is so energized to partner with Vertuoso and elevate our iconic brand through inventive and thoughtful digital distribution strategies. Our mission is and always will be to put the entertainment needs of kids everywhere front and center and, with 26 new installments coming this fall, we now have a significant library to bring this beloved show to kids everywhere thanks to the dedicated team at Vertuoso.”

About WONDERAMA:

Wonderama serves as the centerpiece of Wonderama Holdings, LLC, a company designed to entertain and engage kids and families across multiple screens and platforms through original content and branded entertainment. By presenting the series in a variety show format – a rarity in today’s cluttered entertainment landscape – the new Wonderama offers a broad-based entertainment venue that embraces several genres of programming (science, cooking, musical artists, etc.) that kids won’t find anywhere else and that can be seamlessly offered alongside other, new original short-form content on WonderamaTV.com and across social media.

About VERTUOSO:

Founded by media executives Greg Babiuk and Curt Doty in 2017, and located in Los Angeles, New York and Santa Fe, New Mexico, Vertuoso works with brands, agencies, studios, networks, and media companies to collaborate on enhancing and optimizing video campaigns to take advantage of the newest behaviors in the consumption of social video.

Vertuoso is one of the first creative and production agencies to focus on vertical storytelling. With a collection of content creators across the country, Vertuoso is already developing shows, which they call “Vertisodes” for various platforms.

 

The company’s phone is: 310.994.7810. Please see: www.vertuoso.co

Vertuoso Signs Award Winning Writer/Director Carey Lundin To Their Growing Roster Of Content Creators.

LUNDIN.jpg

Los Angeles, CA, April 17, 2018 – Newly formed Vertuoso is signing Carey Lundin, a member of the Producers Guild of America, a multi award-winning director, writer and producer specializing in political campaigns, comedic digital series and documentaries, to their growing roster of content creators.

citizen kate 2016.jpg

Lundin’s digital series, Citizen Kate, The Outsiders’ View of Inside Politics, 2008  (90 episodes, distributed by FiOS, and YouTube Partner as an official partner channel) followed Barack Obama from his launch through his inauguration. Working with producer John Heinsen, (another Vertuoso Producer), the series attracted hundreds of thousands of followers and hit a high water mark when her sweet yet idiotic “butter bust of Obama” sculpted by the beloved Butter Cow Lady of Iowa, made the international news and helped him secure the vote in the crucial Iowa caucus.

In 2016 Lundin rebooted Citizen Kate to cover Trump’s early campaign in Iowa, Clinton and Bernie Sanders. That series featured two Second City improvisers who wore cat ears to symbolize female power (a year before the Women’s Rally in DC) and used Snapchat, Instagram and Facebook to drive youth voter turnout initiatives.

Lundin developed her political savvy over a decade as Creative Director of Adelstein/Liston (A/L Media), a Chicago political media firm, working with federal, state and judicial races, public health campaigns (organ donation, EPA, ride-sharing) and corporate clients such as NEC, FMC and Allstate. Currently, Lundin is developing a highly creative get out the vote (GOTV) campaign called “Flip it Blue.”

Jensen-Title-Sequence-HIGHRES copy copy.jpg

Lundin’s award winning film, “Jens Jensen The Living Green” tells the story of an early landscape architect turned eco-justice warrior. The film aired on PBS nationally and made her a public speaker on how you can turn your art into activism.

Curt Doty, CEO and Co-Founder, has long specialized in integrated marketing, multi-channel storytelling, branding, identity, and user experience, states, “We are thrilled to have Carey join our team. Her political campaign background will help us connect with the newly energized Millennial base as we are facing the upcoming campaign season. Her prolific background in creating digital series is a perfect fit.”

Greg Babiuk, COO and Co-Founder, is an award-winning creative development and media production executive with over 20 years of experience across all media and comments, “Carey brings all the credibility to our space and offering. The right skills, the right platforms and the right background. We are excited at the possibilities.”

25151979_1584932031544330_3137674094046689200_n.png

Lundin recently directed and co-wrote The WORST Travel Show, a five-episode travel series that satirized twee vloggers for the newly launched Facebook Watch and WatchMojo. 

Lundin adds,“Political engagement has never been higher in anyone’s memory in this nation, that’s why it’s very exciting for me as a writer/director/producer to be able to connect with the mobile audience in such an impactful way. Vertuoso can leverage the right strategy for the right demo to connect the issues audiences care about, with brands that want to be part of the national conversation.”

About VERTUOSO:

Founded by media executives Curt Doty and Greg Babiuk in 2017, and located in Los Angeles, New York and Santa Fe, New Mexico, Vertuoso works with brands, agencies, studios, networks, and media companies to collaborate on enhancing and optimizing video campaigns to take advantage of the newest behaviors in the consumption of social video.

Vertuoso is one of the first creative and production agencies to focus on vertical storytelling. With a collection of content creators across the country, Vertuoso is already developing shows and branded content, which they call “VertisodesSM” for various platforms.

The company’s phone is: 310.994.7810. Please see:

Media Contact: 

Dan Harary

The Asbury PR Agency

Beverly Hills, CA

310/859-1831

dan@asburypr.com

 

 

Curt Doty Launches Vertuoso

Curt Doty Launches Vertuoso

Deadline.com

Los Angeles, CA, November 29, 2017

Entertainment branding and marketing veteran Curt Doty has launched Vertuoso, a creative and production agency focused on creating Snapchat-like promotional videos for smartphones.

Vertuoso plans t0 work with studios, media companies, brands and agencies to create campaigns that capitalize on the popularity of mobile video — specifically images shot and viewed while holding the phone vertically.

The new company will have offices in Los Angeles, New York and Santa Fe, New Mexico.

Doty, who has long specialized in integrated marketing and multi-channel storytelling, will serve as CEO of Vertuoso. Before launching Vertuoso, Doty held executive positions within Weber Shandwick, Universal Pictures, Trailer Park, and Pittard Sullivan, working on projects for major entertainment, media, and brand clientele. Earlier, served as creative director with 3 Ring Circus.

Media production veteran Greg Babiuk will join as Vertuoso’s executive producer.