WONDERAMA JOINS FORCES WITH DIGITAL AGENCY, VERTUOSO

WONDERAMA JOINS FORCES WITH DIGITAL AGENCY, VERTUOSO

New Agency to Build Out Iconic Kid Show’s Digital Ecosystem Through Content Marketing & Brand Partnerships

New York, NY, July 30, 2018 – The all-new Wonderama, which marked its return to television last year following a 30-year absence, has enlisted Vertuoso to serve as the show’s digital marketing content partner, it was announced jointly today by Chuck Armstrong, CEO for Wonderama Entertainment Holdings, LLC and Vertuoso executives and co-founders, Curt Doty and Greg Babiuk. As the show’s digital collaborator, Vertuoso is tasked with further establishing the show’s digital ecosystem through original creative, content marketing and brand partnerships.

With a laser focus on existing and emerging vertical content opportunities, Vertuoso will create, develop, design and execute content marketing that serves as digital brand extensions that spur content distribution and help maximize advertising partnership opportunities. Through a combination of ancillary, reconfigured and originally-produced programming, Vertuoso will build out multiple touchpoints and leverage additional platforms based on its overall strategy of enhancing Wonderama’s digital ecosystem.

Curt Doty, Vertuoso’s CEO and Co-Founder with a proven biography in integrated marketing, multi-channel storytelling, branding, identity, and user experience states, “The original Wonderama was an important part of my upbringing and I’m thrilled that Vertuoso can play a role in bringing the new Wonderama to life in the digital space. The show represents the type of escapist, wholesome fun that today’s marketers are looking to partner with through inventive and powerful creative.”

“Developing content for kids is a dream come true as they play a central role in reshaping today’s media landscape,” adds Greg Babiuk, Vertuoso COO and Co-Founder and an award-winning creative development and media production executive with over 20 years of experience in media. “Our alliance will help further cement Wonderama’s connection to kids in ways that are new, effective and, mostly importantly, socially relevant.”

Wonderama’s Chuck Armstrong adds “The whole Wonderama team is so energized to partner with Vertuoso and elevate our iconic brand through inventive and thoughtful digital distribution strategies. Our mission is and always will be to put the entertainment needs of kids everywhere front and center and, with 26 new installments coming this fall, we now have a significant library to bring this beloved show to kids everywhere thanks to the dedicated team at Vertuoso.”

About WONDERAMA:

Wonderama serves as the centerpiece of Wonderama Holdings, LLC, a company designed to entertain and engage kids and families across multiple screens and platforms through original content and branded entertainment. By presenting the series in a variety show format – a rarity in today’s cluttered entertainment landscape – the new Wonderama offers a broad-based entertainment venue that embraces several genres of programming (science, cooking, musical artists, etc.) that kids won’t find anywhere else and that can be seamlessly offered alongside other, new original short-form content on WonderamaTV.com and across social media.

About VERTUOSO:

Founded by media executives Greg Babiuk and Curt Doty in 2017, and located in Los Angeles, New York and Santa Fe, New Mexico, Vertuoso works with brands, agencies, studios, networks, and media companies to collaborate on enhancing and optimizing video campaigns to take advantage of the newest behaviors in the consumption of social video.

Vertuoso is one of the first creative and production agencies to focus on vertical storytelling. With a collection of content creators across the country, Vertuoso is already developing shows, which they call “Vertisodes” for various platforms.

 

The company’s phone is: 310.994.7810. Please see: www.vertuoso.co

Vertuoso Signs Award Winning Writer/Director Carey Lundin To Their Growing Roster Of Content Creators.

LUNDIN.jpg

Los Angeles, CA, April 17, 2018 – Newly formed Vertuoso is signing Carey Lundin, a member of the Producers Guild of America, a multi award-winning director, writer and producer specializing in political campaigns, comedic digital series and documentaries, to their growing roster of content creators.

citizen kate 2016.jpg

Lundin’s digital series, Citizen Kate, The Outsiders’ View of Inside Politics, 2008  (90 episodes, distributed by FiOS, and YouTube Partner as an official partner channel) followed Barack Obama from his launch through his inauguration. Working with producer John Heinsen, (another Vertuoso Producer), the series attracted hundreds of thousands of followers and hit a high water mark when her sweet yet idiotic “butter bust of Obama” sculpted by the beloved Butter Cow Lady of Iowa, made the international news and helped him secure the vote in the crucial Iowa caucus.

In 2016 Lundin rebooted Citizen Kate to cover Trump’s early campaign in Iowa, Clinton and Bernie Sanders. That series featured two Second City improvisers who wore cat ears to symbolize female power (a year before the Women’s Rally in DC) and used Snapchat, Instagram and Facebook to drive youth voter turnout initiatives.

Lundin developed her political savvy over a decade as Creative Director of Adelstein/Liston (A/L Media), a Chicago political media firm, working with federal, state and judicial races, public health campaigns (organ donation, EPA, ride-sharing) and corporate clients such as NEC, FMC and Allstate. Currently, Lundin is developing a highly creative get out the vote (GOTV) campaign called “Flip it Blue.”

Jensen-Title-Sequence-HIGHRES copy copy.jpg

Lundin’s award winning film, “Jens Jensen The Living Green” tells the story of an early landscape architect turned eco-justice warrior. The film aired on PBS nationally and made her a public speaker on how you can turn your art into activism.

Curt Doty, CEO and Co-Founder, has long specialized in integrated marketing, multi-channel storytelling, branding, identity, and user experience, states, “We are thrilled to have Carey join our team. Her political campaign background will help us connect with the newly energized Millennial base as we are facing the upcoming campaign season. Her prolific background in creating digital series is a perfect fit.”

Greg Babiuk, COO and Co-Founder, is an award-winning creative development and media production executive with over 20 years of experience across all media and comments, “Carey brings all the credibility to our space and offering. The right skills, the right platforms and the right background. We are excited at the possibilities.”

25151979_1584932031544330_3137674094046689200_n.png

Lundin recently directed and co-wrote The WORST Travel Show, a five-episode travel series that satirized twee vloggers for the newly launched Facebook Watch and WatchMojo. 

Lundin adds,“Political engagement has never been higher in anyone’s memory in this nation, that’s why it’s very exciting for me as a writer/director/producer to be able to connect with the mobile audience in such an impactful way. Vertuoso can leverage the right strategy for the right demo to connect the issues audiences care about, with brands that want to be part of the national conversation.”

About VERTUOSO:

Founded by media executives Curt Doty and Greg Babiuk in 2017, and located in Los Angeles, New York and Santa Fe, New Mexico, Vertuoso works with brands, agencies, studios, networks, and media companies to collaborate on enhancing and optimizing video campaigns to take advantage of the newest behaviors in the consumption of social video.

Vertuoso is one of the first creative and production agencies to focus on vertical storytelling. With a collection of content creators across the country, Vertuoso is already developing shows and branded content, which they call “VertisodesSM” for various platforms.

The company’s phone is: 310.994.7810. Please see:

Media Contact: 

Dan Harary

The Asbury PR Agency

Beverly Hills, CA

310/859-1831

dan@asburypr.com

 

 

Curt Doty Launches Vertuoso

Curt Doty Launches Vertuoso

Deadline.com

Los Angeles, CA, November 29, 2017

Entertainment branding and marketing veteran Curt Doty has launched Vertuoso, a creative and production agency focused on creating Snapchat-like promotional videos for smartphones.

Vertuoso plans t0 work with studios, media companies, brands and agencies to create campaigns that capitalize on the popularity of mobile video — specifically images shot and viewed while holding the phone vertically.

The new company will have offices in Los Angeles, New York and Santa Fe, New Mexico.

Doty, who has long specialized in integrated marketing and multi-channel storytelling, will serve as CEO of Vertuoso. Before launching Vertuoso, Doty held executive positions within Weber Shandwick, Universal Pictures, Trailer Park, and Pittard Sullivan, working on projects for major entertainment, media, and brand clientele. Earlier, served as creative director with 3 Ring Circus.

Media production veteran Greg Babiuk will join as Vertuoso’s executive producer.

Curt Doty Launches 'Vertical Storytelling" Agency Vertuoso

Curt Doty Launches 'Vertical Storytelling" Agency Vertuoso

ShootOnline.com

Los Angeles, CA, November 30, 2017

Vertuoso Creates and Optimizes Social Promotional & Advertising Video Campaigns Through "Vertical Storytelling"

Award-winning entertainment branding and marketing veteran Curt Doty has launched Vertuoso as the industry’s first creative and production agency specifically focused on “Vertical Storytelling” (think Snapchat). Vertuoso will work with studios, networks, brands, agencies, and media companies to collaborate on creating and optimizing their video campaigns - promotional campaigns for movies and TV shows, and advertising campaigns for brands and services - by taking advantage of the latest consumer behaviors in their consumption of social video. The new company is based in LA, New York and Santa Fe, New Mexico.

Doty, who has long specialized in integrated marketing, multi-channel storytelling, branding, identity, and user experience, will serve as CEO of Vertuoso.

Prior to launching Vertuoso in 2017 and his consultancy CurtDoty.co in 2014, Doty held creative executive positions within Weber Shandwick (Senior VP), Universal Pictures (VP, Creative Services), Trailer Park (President, Advanced Content), and Pittard Sullivan (Executive VP/Executive Creative Director), working on projects for major entertainment, media, and brand clientele. Earlier, he had also been a Creative Director with 3 Ring Circus.  

Doty also announced today that Greg Babiuk has been named Executive Producer for Vertuoso. Babiuk is an award-winning creative development and media production executive with over 20 years of experience across all media.

Regarding the launch of his new enterprise, Doty said, “My passion lies at the intersection of design, content, and technology. I have been fortunate enough to have worked on entertainment branding and marketing campaigns for many of the biggest companies in the world for the past few decades. With Social Video driving the adoption of square and vertical formats, we believe that Mobile Advertising should provide the same, and, at times, an even more interactive, viral experience. Vertuoso will provide our clients with multi-platform storytelling across multiple channels, with an ‘Always On’ approach to achieve ‘Flightless’ campaigns.”

Adds Babiuk, “Looking ahead, we believe that a major element of future marketing campaigns will involve Vertical Storytelling. We hold our phones vertically 94% of the time. Vertical viewing has increased 600% over the last 5 years, while vertical videos have nine times higher completion rates. Users want vertical content now, more than ever. We will focus our creativity and technological expertise on this new marketing tool, which we believe will quickly become invaluable for our clients.”

Concurrent with its launch Vertuoso has also assembled an impressive Advisory Board. The Board is comprised of: Spencer Gerrol, CEO of SPARK Neuro , a company which he founded on the principle of employing neuroscience in advertising and entertainment; David Shor, the CEO of Prove , and a veteran technologist, marketer, and analytics expert; and Hassan Wharton-Ali, CEO of AboveLine Media , who has over 18 years of experience in the media and entertainment industries working at major companies including Technicolor, Hulu, and Miramax.

Regarding the launch of Vertuoso, the company’s Board Members said:

  • Spencer Gerrol: “We've seen the evidence that vertical video can be a major advantage; however, we have also seen cases when it underperforms. That's why I am excited about the launch of Vertuoso. They are developing a deep research-driven understanding about how to best optimize that exact format, with mobile and social context top of mind.”
  • Hassan Wharton-Ali, “With the rapidly changing landscape of how video is consumed, Virtuoso is uniquely positioned. Curt and his team know how to enhance the way videos are shot and produced, so as to maximize their effectiveness in driving audience awareness through vertical storytelling. Research shows us that this is clearly the wave of the future.”

About CURT DOTY
Creative Entrepreneur Curt Doty, a multi-award-winning creative director, brings his leadership experience across the entertainment, marketing and branding worlds to his new company, Vertuoso. For the past three years his consulting firm, CurtDoty.co - which he continues to helm in addition to this role as CEO of Vertuoso - has been working with such top agencies as Rogers & Cowan, Troika, Prove, Walton Isaacson, and SynaVoice, helping marketing and PR campaigns for such major clients accounts as The Grammys, Abbott, Maserati, AARP, HUD, Spalding, Wizard World, Red Bull, Starz, and many more.

Doty has an extensive legacy in television, having led the creative departments of such legendary agencies as Pittard Sullivan and 3 Ring Circus, where his work was seen around the world. He has over 10 years expertise in the production/post-production world, directing all of his own live action shoots, as well as shoots promoting his conceived branding and storytelling image campaigns on behalf of such major clients as Warner Bros. TV, TV Guide, Discovery, ABC, FX, StarTV Asia, and SAT.1. 

Doty’s 10 years in the movie marketing business included a creative executive role at Universal Pictures, where he produced integrated marketing campaigns for new releases, generating great reviews and industry awards. He also led the Advanced Content Group at Trailer Park, focusing on Original Content for the studios.

His migration into PR and content marketing led him to Weber Shandwick, where he built a creative and content group in LA. His brand clients during this time included GM, Carl’s Jr., Bausch + Lomb, Pond’s, Covered California, Degree, GoGo, Motorola, Genentech, Michael & Susan Dell Foundation, TracFone, USPS, Ubisoft, Abbott, and Motorola, among others.

A two-time Emmy Award nominee, Doty is the recipient of numerous industry honors, including Promax/BDA, Telly, New York Festivals, KeyArt and Digital Entertainment Group Awards. He has long been, and continues to be, a thought leader, visionary, and outspoken creative executive on the latest developments taking place across the fields of Technology, Content and Design. 

About GREG BABIUK
Vertuoso’s Executive Producer Greg Babiuk is an award-winning creative development and media production executive with over 20 years experience. His extensive background in multiple facets of media production afford him a vast range of expertise and unique perspective. Babiuk has long been recognized for building and directing exceptional, creative teams from diverse backgrounds for various types of productions, including TV Commercials, Digital Media, Visual Effects, Animation, and Branded Content, as well as marketing engagements including Interactive, Print, Out-of-Home, and Experiential.

Babiuk has produced multi-faceted projects for such clients as MGM Grand at Foxwoods, Kaiser Permanente, NBCUniversal, VH1, Comedy Central, Target, CAA, and Chipotle. Prior to launching his own consultancy, Passarola Pictures, he was the Executive Producer at renowned motion picture marketing agency Bemis Balkind. Prior to that, he served as the Managing Partner and Creative Director at Angry Villagers, where he developed one of the first interactive storybooks for children on a mobile platform.

Earlier in his career, Babiuk co-launched and served as the Executive Producer of INTERspectacular, a boutique creative design and production studio. He also held notable creative positions as a producer at Pittard Sullivan, and as a visual effects director at R/GA and Filmworkers Club.

About VERTUOSO
Founded by branding/marketing executive Curt Doty in 2017, and located in Los Angeles, New York and Santa Fe, New Mexico, Vertuoso works with brands, agencies, studios, networks, and media companies to collaborate on enhancing and optimizing video campaigns to take advantage of the newest behaviors in the consumption of social video.

Vertuoso is also a production company that sources the best DP’s and crews from across the country to accept this new challenge of shooting and framing for landscape and portrait. Using Design to drive a story graphically is becoming increasingly more critical to the industry, and has become tantamount to enticing the public’s behavior, since marketers can no longer rely on traditional paradigms of audio, music, and dialogue to propel a story. With the increased use of infographics and explainer videos, Design plays a bolder role in retaining attention.

Vertuoso also incorporates Neuroscience studies into its workflow, to measure the emotions and attention of viewers to the millisecond. Utilizing this approach, Vertuoso can enhance each of its clients’ campaigns, and can better help educate its diverse, global client base. The company’s phone is: 310.994.7810. Please see: www.vertuoso.co


www.vertuoso.co

Company Contact

Curt Doty 

Founder/CEO

Vertuoso

(310) 994-7810

Contact via email

Media Contact

Dan Harary 

Publicist

The Asbury PR Agency

(310) 859-1831

Contact via email