THE TEAM


With over 50 years combined creative and production experience, we provide the needed expertise to help brands migrate to this exciting format, supported by an amazing advisory board.

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THE TEAM


With over 50 years combined creative and production experience, we provide the needed expertise to help brands migrate to this exciting format, supported by an amazing advisory board.

 

CURT DOTY

Curt Doty, CEO, is an award-winning creative director who brings leadership experience across the entertainment, marketing and branding worlds. His consulting firm CurtDoty.co has been working with agencies such as Rogers & Cowan, Troika, Prove, Walton Isaacson and SynaVoice helping such accounts as The Grammys, Maserati, AARP, Spalding, Wizard World, Red Bull, Starz, FHA, HUD and many more. He specializes in integrated marketing, multi-channel storytelling, branding, identity and user experience. Curt has an extensive legacy in television having led agencies such as Pittard Sullivan and 3 Ring Circus, where his work has been seen around the world. He has over 10 years in the production/post-production world, directing the live action of all his own shoots and concepts for branding and storytelling image campaigns for clients such as Warner Bros TV, TV Guide, Discovery, ABC, FX, StarTV Asia and SAT.1. His 10 years in the movie marketing business included a creative executive role at Universal Pictures where he produced integrated marketing campaigns for new releases with great reviews and industry awards. He also led the Advanced Content Group at Trailer Park focusing on Original content for studios and networks. His migration into PR and content marketing led him to Weber Shandwick and building a creative and content group in LA. Brand clients included GM, Carl’s Jr., Bausch + Lomb, Pond’s, Covered California, Degree, GoGo, Motorola, Genentech, Michael & Susan Dell Foundation, TracFone, USPS, Ubisoft, Abbott and Motorola.

His passion lies at the center of design, content and technology.

GREG BABIUK

Greg Babiuk, COO, is an award-winning creative development and media production executive with over 20 years experience. His extensive background in multiple facets of media production afford him a vast range of expertise and unique perspective. Greg is recognized for building and directing exceptional, creative teams from diverse backgrounds for various types of productions including TV Commercials, Digital Media, Visual Effects, Animation, and Branded Content as well as marketing engagements including Interactive, Print, Out-of-Home and Experiential. He has produced multi-faceted projects for such clients as MGM Grand at Foxwoods, Kaiser Permanente, NBCUniversal, VH1, Comedy Central, Target, CAA and Chipotle. Prior to launching his own consultancy, Passarola Pictures, Greg was the Executive Producer at Bemis Balkind. Before that he served as the Managing Partner and Creative Director at Angry Villagers where he developed one of the first interactive storybooks for children on the mobile platform. Prior to that, Greg co-launched and served as the Executive Producer of INTERspectacular, a boutique creative design and production studio. He also held rewarding positions as a Producer at Pittard Sullivan and a Visual Effects Director at R/GA and Filmworkers Club.

 

Advisory Board


Advisory Board


Advisory Board

 

SPENCER GERROL

Spencer Gerrol is CEO of SPARK Neuro, which he founded on the principle of employing neuroscience in advertising and entertainment. Spencer was honored at the White House for founding one of the top 100 companies started by young entrepreneurs and was named a Global Shaper by the World Economic Forum. Spencer has keynoted presentations at Google, TED, the United Nations, the Pentagon, and the Cannes Lions. SPARK’s research is trusted by major brands including GM, Clorox, Toyota, Procter & Gamble, NBC, Universal Pictures, Telemundo, and Netflix. Spencer and SPARK Neuro have been featured by CNN, ABC News, The Washington Post, and AdWeek.

HASSAN WHARTON-ALI

Hassan is the CEO of AboveLine and has over 18 years of experience in the Media & Entertainment industry working at major companies including Technicolor, Hulu and Miramax. Working in all aspects of content creation and distribution, Hassan has successfully managed and launched major consumer product initiatives involving theatrical releases, home entertainment, streaming video, social media, and digital apps. Most recently, Hassan consulted with Discovery Channel and Universal Music Group to develop and launch OTT streaming platforms. Prior to this, Hassan managed product development at Miramax where he helped grow the library’s Facebook fan base from less than 1M to over 90M fans across the films. Hassan has also held senior product positions at Hulu and Technicolor. 

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DAVID SHOR

David is the CEO of Prove and is a veteran technologist, marketer, and analytics expert. He brings an analytics-driven approach to marketing attribution and results. He is an expert in digital media, search engine marketing, marketing automation, social media and lead generation expertise to our Team. David and his team have served a wide variety of organizations including some of the largest organizations including General Electric, Procter & Gamble, Chase Bank, Disney, Siemens, Kaiser Permanente, Medtronic, Abbott Diagnostics, and many Ecommerce and SaaS organizations. He has lead our teams to deliver thoughtful data-driven digital marketing analysis and strategy in verticals including financial services, energy, CPG, healthcare, entertainment, SaaS and lead generation.